Demographics

This is the social demographic table that analyses the social status of the audience with regard to what they do as an oppucation and income. I have decided to target my product at students as it is a melodramatic crime-thriller short film which will be available on Web 2.0 like YouTube and Social Media such as FaceBook and Twitter. Students fall into the category of E as they often rely on their parents or carers to provide for them and only ever have casual or part time jobs to fit in with their studies.

This table has told me that I should make sure the price of my short film is affordable, which it will be as I will upload it for free on YouTube sponsored by advertising as well as affordable merchandise like Cups, T shirts and DVD's ect. This is vital to make sure that the product makes enough money as if any related merchandise is too expensive, it will not be able to reach my target demographic as they would have been 'priced out' by the cost of the merchandise. In the day and age we are currently in it is much more cost effective and efficient to be able to target one's message to the people with the greatest propensity to make a purchase, rather than just attempting to advertise to the entire world.