My short film in the media

I think it would be interesting to see how my media products would look in real media terms, this will allow me to see how realistic and professional my products would appear on software such as iTunes as well as potential merchandise to extend the brand and create more revenue.

According to Wikipedia, as of June 2013, the iTunes Store possesses 575 million active user accounts, and serves over 315 million mobile devices, including Apple Watches, iPods, iPhones, Apple TVand iPads. This means that by placing my film on this store it will be able to reach potentially millions of people, potentially earning large amounts of revenue as the price will be around £2.99 for the film which is affordable for my target audience. As you can see, I have pasted by film poster onto the store and it looks realistic and eye catching in comparison to the real film titles, showing the following of real media conventions. 

In researching merchandise and DVD's ect, I found that many TV shows, films, artists and short films are licensed to companies who produce products for them related to the brand and product to increase revenue and widen the marketability and profitability of the brand. A great example includes the many licensing deals for popular TV show such as Breaking Bad which  has many companies working with them to create products and merchandise. 

I researched what companies I could work with to create merchandise for the short film, if it becomes succesful. Sequels ect could be made as well as a potential feature film version which would further expand the brand and wrap up loose elements of the narrative such as the death of Lauren and how Harry covers up Carl's death. This is seen in real life media all the time, with film series such as Toy Story spanning 3 sequels to create more revenue whilst also satisfying the audience who grow to love the characters in the films.

Companies like ABG manage and market brands such as WWE TV shows, Michael Jackson, Muhammad Ali, Elvis and Marilyn Monroe to create merchandise ect. These seem to focus on celebrities so this company may not be the best to work with, although they manage WWE which is a big TV show worldwide so they may be interested in short film.

The best company to work with may be Pyramid, whose 2015 catalogue I have featured, which work with many famous films like Frozen, Despicable Me, artists and TV Shows. This will allow me to reach a higher number of people within my target audience of social grade E as the posters are inexpensive and according to the website 'key partnerships and solo supply agreements with a broad spectrum of retailers, such as Tesco, Sainsbury's, Asda, Morrisons, WH Smith, Next, The Range, TK Maxx, B&Q, BHS, Calendar Club and over 1000 independents. ' meaning that more people will see the products out shopping for example.

Survey to collate feedback to my product

I felt that it was extremely important to gauge how successful my product was after post-production with my target audience, whether or not people would be interested in purchasing merchandise and if they thought that the 3 products worked together in synergy, To do this, I created a SurveyMonkey survey containing six questions that would help me to answer my queries so I can collate information regarding the proper and most useful marketing and promotion towards my target audience.

I decided to create the SurveyMonkey as it allows you to collate responses to questions, no one has answered this survey yet as I have not sent it round but after it has been answered I will be able to see the responses to my question so I can see how these relate to my target audience and how effective my products are at reaching and satisfying these target audiences.

I created my survey on Survey Monkey and put it in the category of Education to hopefully widen the reach of my survey to collate a wider range of responses which will broaden my knowledge of my target audience. 

I uploaded images of my texts, as well as my short film video so they are instantly available to view right in my survey meaning they can answer the question regarding synergy and combination effectively. 

I also used the special SurveyMonkey certified questions such as 'How likely is it that you would recommend this product to a friend or colleague?' which will give you an in depth response out of 10 which will show if it has effectively reached my target audience as my target audience are likely to talk about the product on social media such as Twitter, so if my audience rate the product highly it means they are likely to share this product with their friends increasing revenue. 

Create your own user feedback survey

Second draft of Ancillary Text #2- DPS

I have started to establish a house style of the same font 'Franklin Gothic Demi' as well as the red, blue and black colour scheme.

First draft of ancillary text #2- Film review DPS

This is the first draft of my film review DPS which has my main photo and page numbers on.

Third draft of ancillary text poster

I have now added a rough image of my second character, Harry

Second draft of ancillary poster text

This is my second draft of my ancillary text poster for my short film. I have added the cast and crew list to the bottom, release date, institution logos as well as a tagline to my poster in line with the conventions that I researched. I have used the same logo that appears in my short film, this shows continutity of house style between my two texts.

Next, I need to add two pictures of my other cast members and then my poster is finished.

Filming Diary